{"product_id":"bmw-7-series-e38-long-floor-mats-1997-2001-m-logo-red-edging","title":"BMW 7 Series E38 Long Floor Mats \u0026 Car Mats (1997-2001) - M Logo - Red Edging - Custom Fit Velour | VipCarDesign","description":"\u003ch2\u003eBMW 7 Series E38 Long Floor Mats \u0026amp; Car Mats (1997-2001) — M Logo - Red Edging\u003c\/h2\u003e\n\n\u003cp\u003eThese custom-fit velour floor mats are cut to the floor pan of the BMW 7 Series E38 Long (1997-2001) — not trimmed\ndown from a universal template — so every edge follows the contour of the footwell and\nevery retention point lines up with the factory anchors.\u003c\/p\u003e\n\n\u003cp\u003eEach set is handcrafted to order in high-density velour, finished with an embroidered BMW M logo\nand the edging and stitching colours you choose.\u003c\/p\u003e\n\n\u003ch3\u003eCustom fit, not universal\u003c\/h3\u003e\n\n\u003cp\u003eUniversal car mats are cut to an average and then trimmed to fit. They slide, they bunch\nunder the pedals, and they leave the carpet exposed at the edges. A custom-fit set is cut\nfrom the measurements of one specific car — in this case the BMW 7 Series E38 Long (1997-2001) — so it drops in,\nclips down, and stays put.\u003c\/p\u003e\n\n\u003ch3\u003eWhy velour rather than rubber\u003c\/h3\u003e\n\n\u003cp\u003eRubber mats are built to be hosed down; velour mats are built to look like the carpet the\nfactory should have fitted. A dense velour pile with a bound edge reads as part of the cabin\nrather than an accessory laid on top of it. The rubberised backing underneath does the work\nrubber mats are bought for — grip and moisture protection — without the appearance.\u003c\/p\u003e\n\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePrecision-cut for the BMW 7 Series E38 Long (1997-2001) using OEM measurements\u003c\/li\u003e\n  \u003cli\u003eHigh-density premium velour carpet — soft underfoot, built to wear evenly\u003c\/li\u003e\n  \u003cli\u003eAnti-slip rubberised backing keeps every piece in place\u003c\/li\u003e\n  \u003cli\u003eEmbroidered BMW M logo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e10 edging colours\u003c\/strong\u003e and \u003cstrong\u003e13 stitching colours\u003c\/strong\u003e — configure to match your interior\u003c\/li\u003e\n  \u003cli\u003eRetention clips aligned to the factory anchor points\u003c\/li\u003e\n  \u003cli\u003eProtects the original carpet from dirt, moisture and wear\u003c\/li\u003e\n  \u003cli\u003eHandcrafted to order — nothing is cut until you place the order\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFitment\u003c\/h3\u003e\n\n\u003cp\u003eConfirmed fit for the \u003cstrong\u003eBMW 7 Series E38 Long (1997-2001)\u003c\/strong\u003e. Covers the 1997, 1998, 1999, 2000, 2001 model years. No trimming or modification is\nneeded.\u003c\/p\u003e\n\n\u003cp\u003eNot sure which generation you have? See every BMW 7 set in our\n\u003ca href=\"\/collections\/bmw-7-series-e38-long\"\u003eBMW 7 Series E38 Long (1997-2001)\u003c\/a\u003e collection.\u003c\/p\u003e\n\n\u003ch3\u003eColour options\u003c\/h3\u003e\n\n\u003cp\u003eChoose your edging colour and stitching colour before adding to the cart — 10 edging\ncolours and 13 stitching colours. The colour chart in the product images shows every\navailable combination.\u003c\/p\u003e\n\n\u003ch3\u003eShipping \u0026amp; delivery\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong\u003eFree shipping to the United States\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e5-10 business days\u003c\/strong\u003e from order to delivery, including production time\n      — these mats are made for your car after you order\u003c\/li\u003e\n  \u003cli\u003eFull tracking on every order\u003c\/li\u003e\n  \u003cli\u003eSecure packaging to protect the set in transit\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is in the box\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eComplete custom-fit velour mat set (front + rear)\u003c\/li\u003e\n  \u003cli\u003eAnti-slip rubberised backing on every piece\u003c\/li\u003e\n  \u003cli\u003eEmbroidered BMW M logo\u003c\/li\u003e\n  \u003cli\u003eRetention clips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eWill these fit my 7 Series E38 Long?\u003c\/strong\u003e\u003cbr\u003e\nYes. This set is cut from the measurements of the BMW 7 Series E38 Long (1997-2001). No trimming or modification is\nneeded.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I choose my own colours?\u003c\/strong\u003e\u003cbr\u003e\nYes — 10 edging colours and 13 stitching colours. Select both before adding to the cart;\nthe combination you pick is what gets made.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long until they arrive?\u003c\/strong\u003e\u003cbr\u003e\n5-10 business days in total. Each set is cut and stitched to order, so that window includes\nproduction as well as transit.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAre these the same as rubber floor mats?\u003c\/strong\u003e\u003cbr\u003e\nNo. These are velour carpet mats with a rubberised anti-slip backing. They are made to match\nthe look of a luxury interior; rubber mats are made to be hosed out. Many owners keep a\nvelour set for most of the year and swap to rubber in deep winter.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDo they damage the original carpet?\u003c\/strong\u003e\u003cbr\u003e\nNo — they sit on top of it and clip to the factory anchor points, which is exactly what\nprotects the carpet underneath from grit and moisture.\u003c\/p\u003e","brand":"VipCarDesign","offers":[{"title":"Black \/ Black","offer_id":50541164069112,"sku":"VCD-BMWMRED-BMW7SERIESE38LONG-001","price":140.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Blue","offer_id":50541164101880,"sku":"VCD-BMWMRED-BMW7SERIESE38LONG-002","price":140.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Brown","offer_id":50541164134648,"sku":"VCD-BMWMRED-BMW7SERIESE38LONG-003","price":140.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Dark 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